“Changing Lives Together” promotes non-acute services and community partnerships
Hôtel-Dieu Grace Healthcare (HDGH) has played an integral role in the well-being of the Windsor-Essex region for more than 127 years and has launched a public awareness campaign to promote its heritage, services and community partnerships. A new marketing campaign called “Changing Lives Together” is designed to help the region become familiar with the non-acute services provided at HDGH’s campus located at the Tayfour Campus on Prince Road.
“When our hospital services realigned in October 2013, Hôtel-Dieu Grace Healthcare became responsible for all non-acute care services and relocated from the Ouellette building to the Tayfour Campus on Prince Road,” said Janice Kaffer, President and CEO of HDGH. “To ensure our community understands what we offer, how we deliver our services and the partnerships that help us make it all happen, we have adopted the tagline ‘Changing Lives Together’ to reflect the next chapter in our growth.”
A grass-roots approach was taken to develop the new tagline, with several staff, patient and community focus groups conducted earlier this year to select a message that best reflects HDGH’s vision, mission and values. An online staff survey determined the final tagline to be used in internal communications and in a local marketing campaign. The new advertisements include a map of the Prince Road location and a list of services: specialized mental health and addictions; rehabilitation services; complex continuing care and palliative care; and children and youth mental health services.
“By taking an inclusive approach and asking our key audiences for their feedback, we know that we have met our goal and that this message clearly resonates with our patients and their families, our staff and our community,” said Bill Marra, Vice President External/Government Affairs, Planning and Development. “We look forward to telling our many stories through this exciting campaign in the months ahead."
A comprehensive communications plan has been developed that includes local advertisements, social media activities and internal engagement projects to reinforce the message, explained Kaffer. “We are stronger as a united team, working for and with the patient and their family on a personal level to make a positive impact on that individual’s life. With our partners in academia, in healthcare and in our community, we are truly changing lives together.”
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